SRAM Force eTap AXS – Shift and Hydraulic Brake Lever – Left/Front – 12 Speed

SRAM has been a major player in road, gravel and triathlon bike components for years. Their innovative approach to groupsets and drivetrains has pushed the industry standards and created products that are lighter, faster and more precise than ever before. SRAM is particularly known for their electronic AXS system, where gear shifting is done wirelessly and with a precision that makes a noticeable difference in both training and competition. But SRAM is not just about gear shifting – it is also about brakes, cranksets, cassettes, chains and much more. Products that have been developed with one clear purpose: to make you more efficient on the bike. Whether you ride asphalt or gravel, you can find SRAM components that will take your setup to the next level.

If you want to make your bike faster and more responsive, there are several obvious places to start with SRAM. One of the most noticeable upgrades is the drivetrain. Switching from a mechanical to an electronic SRAM AXS groupset gives you wireless shifting with lightning-fast response and minimal maintenance. That means fewer cables, a cleaner cockpit, and a more modern, reliable solution. Another obvious upgrade is the crankset – SRAM cranksets come with integrated power meters and lightweight arms that both give you important data and reduce weight. You can also look at the cassette and chain – SRAM’s X-Range cassettes and Flattop chains are known for optimizing gearing and durability while looking razor-sharp. Every single part works perfectly together in SRAM’s ecosystem, and by upgrading piece by piece, you can gradually optimize your entire drivetrain without having to change everything at once.

The great thing about SRAM is that you can build the exact experience you want. If you dream of fewer gear changes and more power, their 1x setup on both road and gravel offers a new kind of simplicity and control. If you focus on watts and performance, you can upgrade to a Quarq-based power meter crankset and track your numbers with the same precision as the pros. If you just want a lighter and more aesthetic bike, you can choose lightweight carbon components – such as brake levers and chainrings. SRAM's products are modular and flexible, so you can build a solution that suits you and your riding style. And because SRAM has pioneered electronic gear shifting both wireless and accessible, it is now a realistic upgrade for the vast majority of serious riders and triathletes. Whether the goal is comfort, speed or pure fun, SRAM has the bike parts to elevate your experience on two wheels.