BBB Bar Tape FlexRibbon - Black

Bar tape is perhaps one of the most overlooked, yet most important components on your bike. It’s your direct point of contact with the handlebars, which means comfort, grip, and vibration damping play a much bigger role than you might think. A good bar tape can significantly enhance comfort on long rides and improve grip in wet conditions — making a real difference to your performance, whether you’re riding road, gravel, or triathlon.
There are many different types of bar tape — from minimalist and ultra-light to heavily padded with extra shock absorption. The right choice depends on your preferences, your riding needs, and your style. Some riders prefer a firm and direct feel, while others want maximum cushioning for long hours in the saddle or rough terrain. No matter where you fall on that spectrum, there’s a bar tape that fits your needs.
The most important thing? That your bar tape fits well, feels right, and gives you confidence on every ride.

When choosing bar tape, it’s not just about aesthetics – although that certainly plays a role. It’s also very much about function. A good bar tape can reduce fatigue in your hands, wrists, and shoulders by absorbing vibrations and shocks from the ground. This gives you better control and helps prevent the small discomforts that can grow into major issues on long training rides or during races. If you’ve ever felt your hands go numb or sore after a few hours in the saddle, it might be time to change your bar tape.
Another important factor is grip. Bar tape with good friction and texture gives you confidence – especially in wet conditions, during sprints, or in technical corners. Many modern bar tapes are designed with surfaces that provide a secure grip, whether you’re wearing gloves or riding bare-handed. At the same time, durability has improved significantly, so you can choose a bar tape that not only feels great from day one, but also maintains its comfort and grip over time.
By choosing the right bar tape, you can tailor your riding experience and make your bike feel like a true extension of yourself. And because it’s so easy to change, bar tape is one of the simplest and most cost-effective ways to upgrade the feel of your bike – no need for fancy new components.

Bar tape is not only functional – it’s also a great way to put your personal touch on your bike. Colors, patterns, and textures allow you to customize your setup and match it with your helmet, shoes, or kit. For many riders, bar tape is a small but important part of the overall look, and it’s an easy detail to swap out when your bike needs a refresh.
But most importantly, the right bar tape can help you feel better on the bike – every time you grab the handlebars. Whether you're heading out for a quick training ride, spending hours on gravel, or pushing hard in a triathlon, the comfort and grip of your bar tape will help shape your experience on the bike. It’s a small component, but it makes a big difference.
We offer a wide selection of bar tape in different thicknesses, materials, and surface textures. That means you can always find exactly what suits your hands, your riding style, and your preferences – whether you prioritize grip, comfort, or aesthetics.